Cazoolo & Danone — Biomimicry in Packaging

What do armadillos, elephants and bees have to do with yogurt packaging? Quite a lot, actually.

For Cazoolo and Danone, in partnership with Grato Apresentações, we created a 2D animated explainer video showing how biomimicry, the study of nature's shapes and structures, inspired lighter, more efficient packaging for Danoninho, Actimel and Activia.

With a cast of animated animals and a playful visual language, we turned a technical story about packaging innovation, circular economy and Design for Environment into a simple, engaging and lighthearted film.

Deliverables: art direction, storytelling, characters and 2D animation.