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[ SERVICE ]

Visual identity

We create complete visual identities: logo, colours, typography and a graphic system that works across every brand touchpoint, including in motion.

Visual identity created by Studio Shoyu

[ 01 ] WHAT IT'S FOR

  • Logo and brand creation
  • Visual systems and brand guidelines
  • Stationery and corporate materials
  • Campaign materials
  • Identity in motion

[ 02 ] HOW WE WORK

  1. (01)

    Immersion

    We get to know the business, the audience and the market the brand will live in.

  2. (02)

    Concept

    We propose creative routes and choose the brand's direction with you.

  3. (03)

    Design

    Logo, colour palette, typography and graphic elements.

  4. (04)

    Applications

    We test the identity on real pieces: stationery, digital, presentations and video.

  5. (05)

    Delivery

    The brand's final files and a guide with the usage rules.

[ 04 ] FAQ
What does a visual identity include?
Logo, colours, typography and the graphic elements that make communication consistent, with a usage guide to keep it that way.
Does the brand work in video too?
Yes. As we're also a motion design studio, the identity is designed for motion from the start: idents, openers and logo animation.
Do you redesign existing brands?
Yes. We can modernise a brand while keeping what it has already built, or create a new one from scratch.
What do we receive at the end?
The brand's final files for print and digital use, and the guide with the application rules.