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[ SERVICE ]

Motion design

We create explainer videos and 2D animation for companies and brands: motion design, characters and illustration that make hard things simple, from script to final animation.

Animated motion design video created by Studio Shoyu

[ 01 ] WHAT IT'S FOR

  • Explainer videos for products, services and processes
  • Financial education and technical subjects
  • 2D animation with characters and mascots
  • Employee training and onboarding
  • Awareness campaigns
  • Social media content
  • Openers and idents

[ 02 ] HOW WE WORK

  1. (01)

    Briefing

    We learn the goal, the audience and where the video will be shown, and find what the audience really needs to know.

  2. (02)

    Script

    We shape the subject into a short story and approve it with you before anything is drawn.

  3. (03)

    Storyboard and art direction

    We define the visual style, characters and settings, scene by scene.

  4. (04)

    Animation and sound

    Motion design, 2D animation, voice-over, music and sound effects.

  5. (05)

    Delivery

    Versions for every use: website, social media, events, training and presentations.

[ 03 ] PROJECTS(01)

Animated videos we've made

Smartphone with a skull among genuine phones in a scene from the ABA anti-money laundering campaign film by Studio Shoyu

ABA — Anti-Money Laundering Campaign Film

VIEW →
[ 04 ] FAQ
What is motion design?
It's the animation of shapes, typography, illustrations and information to communicate an idea on video. Many of our projects combine motion design with 2D character animation.
What's the difference between an explainer video and 2D animation?
An explainer video is the goal: making a product, a process or a technical subject simple. 2D animation is one way to do it, with characters and illustrated scenes. Many of our videos use both together.
Animation or live action: which should I choose?
Animation works best for explaining processes, products and abstract subjects, and it keeps the brand's visual identity in every scene. Live action is better for showing real people and places.
How long should an animated video be?
It depends on the subject and where the video will be shown. One to two minutes is usually enough to explain an idea clearly; we decide together in the script.
Can the video have characters?
Yes. We design characters and settings from the brand and its audience, as in our videos for ANBC and for Cazoolo and Danone, or animate characters you already have.
What do we need to send?
The video's goal, the audience, the brand guidelines and any reference material. If there's no script yet, we'll write it.
Can you make versions in other languages and formats?
Yes. We've delivered videos in Portuguese, English and Spanish, with voice-over or subtitles, in horizontal and vertical formats.