Smarket — New Tools Launch

In retail, time is short and mistakes are costly. For the launch of new Smarket tools by NeoGrid, we created a motion design video introducing features built to bring more fluidity, precision and agility to everyday store operations.

There were four new features to cover, from campaign forecasting to automatic poster printing. To keep the audience on track, we held on to one throughline: giving retail teams the confidence to plan, correct and execute campaigns without second-guessing the data.

Deliverables: script, art direction, motion design and sound design of the launch video.